Business Research Methods will show your students how to undertake
all parts of their research through this clear structured guide.
Christina Quinlan's qualitative and holistic approaches are
combined with William Zikmund's quantitative and advanced methods
to give your students a broad spectrum of approaches for their
research project. It is a comprehensive and interesting text that
is essential reading for any business student taking a research
methods module. Each stage of the research process is considered,
including ethics and philosophical frameworks.
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