"The section on testing your new business concept is unlike
anything in any other book on start-ups. How much is it worth to
know that your new business is something your customers will
want--before you invest in it?" --Pat Cunningham, "Wall Street
Journal" Advertising Advisor and former Vice Chairman, N. W. Ayer
Global Advertising Agency
"Start-Up Smarts is an explosive work of ten powerful, practical
steps that lay out reality." --Dr. Jeffrey Magee, Publisher,
"Performance Magazine"
To make sure your start-up succeeds in the most profitable way,
you need to plan and prepare your way to prosperity. This means
learning the secrets of successful entrepreneurs--from knowing whom
to trust to adapting in a changing marketplace. Start-up
specialists and thriving business owners Barry H. Cohen and Michael
Rybarski reveal the critical keys to getting your new business up
and running a profit, in-cluding how to:
- Create a Flexible Business Plan
- Find Out What Your Customers Really Want
- Capitalize on the Right Trends
- Hire the Best People
- Choose the Most Lucrative Partners
Complete with real-life success stories from first-time
entrepreneurs and the best businesses to start right now, "Start-Up
Smarts" guarantees your new business will prosper in any market
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