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Pirelli - Technology and Passion 1872-2017 (Hardcover, Main)
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Pirelli - Technology and Passion 1872-2017 (Hardcover, Main)
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The life and history of Pirelli encompass three centuries - a
remarkable period of time. This extensive study by Professor Carlo
Bellavite Pellegrini explores the corporate values and the
managers' profiles that have made this extraordinary outcome
possible. With exclusive access to the Pirelli Foundation archives
and previously unseen correspondence and interviews, Pirelli:
Technology and Passion provides a never-before-seen window into the
construction of this global corporation. This striking hardback
follows the company history of Pirelli and illuminates the key
ingredients of its lasting success. From the incorporation and the
establishment of the first factory in Milan in 1872, through rapid
international development, and up to its current status as a
multinational corporation with 22 factories in 13 different
countries around the world, Pirelli: Technology and Passion tells a
story of entrepreneurs, managers, engineers, researchers and
workers who all contribute to an enduring corporate identity.
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