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Convert Every Click - Make More Money Online with Holistic Conversion Rate Optimization (Paperback)
Loot Price: R287
Discovery Miles 2 870
You Save: R82
(22%)
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Convert Every Click - Make More Money Online with Holistic Conversion Rate Optimization (Paperback)
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List price R369
Loot Price R287
Discovery Miles 2 870
You Save R82 (22%)
Expected to ship within 12 - 17 working days
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A holistic approach to conversion rate optimization that
encompasses an entire business online and offline to drive more
sales and referrals, and increase bottom-line profits In order for
your business to survive, you must convert anonymous traffic into
sales. The better you do that, the more money you make. The science
of tweaking and testing webpages to convert the maximum number of
people is known as conversion rate optimization (CRO). Convert
Every Click introduces an expanded vision of CRO that the author,
Benji Rabhan, calls "holistic conversion rate optimization."
Internet technology and innovation have changed the way you should
be optimizing your business, your marketing, and your websites. The
book looks at the psychology behind this new way of optimizing an
entire business for more profits. It examines how your website
plays a role in your overall business strategy, and details how to
use CRO psychology and strategies to increase profits. * Teaches
proven strategies for increasing conversions across your entire
business * Details various split testing and data gathering methods
and when to use each one * Unveils a holistic approach to
conversion rate optimization, using technology to create a more
customer-centric experience that not only increases conversions,
but also improves customer engagement and satisfaction With
guidance from Convert Every Click, you'll learn how to boost
conversions and consumption across your entire business by
maximizing every bit of your hard-earned traffic before, during,
and after a sale.
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