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The Messages of Tourist Art - An African Semiotic System in Comparative Perspective (Paperback, Softcover reprint of the original 1st ed. 1984)
Loot Price: R1,516
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The Messages of Tourist Art - An African Semiotic System in Comparative Perspective (Paperback, Softcover reprint of the original 1st ed. 1984)
Series: Topics in Contemporary Semiotics, 4
Expected to ship within 10 - 15 working days
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Tourist art may be a billion dollar business. Nevertheless, such
art is despised. What is worse, the "bad" culture is seen as
driving out the "good. " Commer cialization is assumed to destroy
traditional arts and crafts, replacing them with junk. The process
is seen as demeaning to artists in the traditional societies, who
are seduced into a type of whoredom: unfeeling production of false
beauty for money. The arts remain problematic for the social
sciences. Sociology textbooks treat the arts as subordinate
reflections of social forces, norms, or groups. An thropology
textbooks conventionally isolate the arts in a separate chapter,
failing to integrate them with analyses of kinship, economics,
politics, language, or biology. Textbooks reflect the guiding
theories, which emphasize such factors as modes of production,
patterns of thought, or biological and normative con straints, but
their authors have not adequately formulated the aesthetic dimen
sion. One may compare the theoretical status of the arts to that of
religion. After the contributions by Emile Durkheim and Max Weber,
the sociology of religion is well established, but where is a
Durkheim or Weber for the sociology of art? What is true of the
social sciences in general holds for understanding of modernization
in the Third World. These processes and those places are analyzed
economically, politically, and socially, but the aesthetic
dimension is treated in isolation, if at all, and is poorly grasped
in relation to the other forces."
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