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Corporate Social Responsibility - Challenges in Diversity, Accountability and Sustainability (Paperback)
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Corporate Social Responsibility - Challenges in Diversity, Accountability and Sustainability (Paperback)
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Nowadays, the relevance of Corporate Social Responsibility in
private firms is undeniable as well as it is increasingly important
for public organizations. Although the idea that firms had some
responsibilities to society beyond that of making profits has been
around for centuries, it was not until the end of the last century
that CSR became a reality in business and one of the determinant
factors that has been taken into account in decision-making. A good
diversity management strategy as well as the development of a
suitable accountability policy are decisive for being considered as
a socially responsible organization. Notwithstanding, it seems that
in some cultural environments it is no longer enough to be socially
responsible. Stakeholders demand transparency and to know more
about the CSR engagement of each organisation. In this sense,
companies should include CSR in their core strategy and go beyond
their commitment to CSR and to carry out a proper CSR communication
strategy. All these sustainable behaviours will have an impact on
companies reputations if they are recognised by their
stakeholders.This book aims to provide more evidence to the field
of knowledge through the study of this topic by considering the
points of view from diverse fields of knowledge and applying
different empirical methodologies.
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