'This brilliant little book is sure to inspire the next new
meaningful product or company' - Ivy Ross, VP Design, Google
will your next big idea come from? Analyzing hard data? A corporate
brainstorming session? Customer focus groups? Or closer to
home?Successful entrepreneurs don't wait for proof that their idea
will work. They learn to trust their gut and go.In Hunch,
bestselling author and business adviser Bernadette Jiwa shows you
how to harness the power of your intuition so you can recognize
opportunities others miss and create the breakthrough idea the
world is waiting for.
She explores inspired hunches, from one that
led to the launch of the breakout Goldiblox brand, to another that
helped a doctor reduce infant mortality around the world.Filled
with success stories, reflection exercises and writing prompts,
Hunch is the indispensable guide to embracing your unique potential
and discovering your own winning ideas.
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