The best-selling author of Big Data is back, this time with a
unique and in-depth insight into how specific companies use big
data. Big data is on the tip of everyone's tongue. Everyone
understands its power and importance, but many fail to grasp the
actionable steps and resources required to utilise it effectively.
This book fills the knowledge gap by showing how major companies
are using big data every day, from an up-close, on-the-ground
perspective. From technology, media and retail, to sport teams,
government agencies and financial institutions, learn the actual
strategies and processes being used to learn about customers,
improve manufacturing, spur innovation, improve safety and so much
more. Organised for easy dip-in navigation, each chapter follows
the same structure to give you the information you need quickly.
For each company profiled, learn what data was used, what problem
it solved and the processes put it place to make it practical, as
well as the technical details, challenges and lessons learned from
each unique scenario. * Learn how predictive analytics helps
Amazon, Target, John Deere and Apple understand their customers *
Discover how big data is behind the success of Walmart, LinkedIn,
Microsoft and more * Learn how big data is changing medicine, law
enforcement, hospitality, fashion, science and banking * Develop
your own big data strategy by accessing additional reading
materials at the end of each chapter
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