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The Changing Face of The Asian Consumer (Paperback, Ed)
Loot Price: R425
Discovery Miles 4 250
You Save: R65
(13%)
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The Changing Face of The Asian Consumer (Paperback, Ed)
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List price R490
Loot Price R425
Discovery Miles 4 250
You Save R65 (13%)
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Overview As Asia continues its economic growth, Asian consumers
have become the focal point of business and commerce. How do Asian
consumers behave in the marketplace? What makes them tick? And how
can one grow the business with Asian consumers? In this book,
world-renowned thought leader Bernd Schmitt helps to navigate and
maneuver the complex and diverse landscape of Asia. He brings the
insights and a deep understanding of the Asian marketplace. * Find
out what middle-class consumers want-and what they buy-when their
incomes rise. * Learn why Asians are collectivists who are becoming
increasingly individualistic. * Discover that Asian consumers are
driven by contradictory desires; they are, at the same time, Value
Shopaholics, Functional Hedonists and Traditional Futurists. Using
these insights, Schmitt presents simple and useful methods and
strategy tools that one can use to build a successful business with
Asian consumers, such as: * A strategy map to plan market entry * A
lifestyle tool to analyze consumer motivations and trends * An
omni-channel metric to assess the right mix of online and offline
media Schmitt's detailed analyses of specific Asian industries and
markets -including consumer electronics, fashion and lifestyle,
food and beverage, airline, hotel, skincare and cosmetics, and
e-commerce-serve as benchmarks and best practices for one's
business. Target Audience Leaders, managers and individuals
interested in gaining consumer insight of Asian consumers
General
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