"Digitalization significantly changes the media. To cope with this
change and to exploit new market opportunities is a major challenge
for media corporations. Bernd Wirtz provides a valuable guideline
for this new world, combining theory, facts, and practice." Dr.
Hubert Burda, German publisher and Managing Corporate Partner of
Hubert Burda Media Holding KG "The media business is subject to
substantial change while differences between distinctive media
areas are fading away. This is due to technical innovation in areas
like transmittance of content, bearer of content and recording
devices but also due to new formats, trends and constant change of
consumer behavior." The textbook "Media and Internet Management"
stays abreast of changes and covers this topic on a well-founded
and comprehensive basis. It makes a valuable contribution to theory
and practice in media management and is highly recommendable to
media managers." Christoph Mohn, Chairman of the Supervisory Board,
Bertelsmann AG "The world of media is full of challenges and
dynamic conditions for its field. The dynamic of this market is
accelerated even more by new digital technologies and ongoing
globalization. This book is an absolute "must have" for everyone
who wants to know more about the basics, conditions and
requirements of modern media management. The analytical clearness
and structure make this publication highly relevant for students,
but also for managers." Urs Rohner, Chairman of the Board of
Directors, Credit Suisse Group AG "Media Management is a textbook,
but a very welcome newcomer for students and teachers as it fills a
market gap for good educational material in this rapidly evolving
field. It is concise, simple (but not simplistic), and contains a
contemporary overview of concepts and tools for media managers. "
Prof. Dr. Bozena I. Mierzejewska, Editor of The International
Journal on Media Management, Fordham University, New York "Summed
up, with his second edition Wirtz managed to strengthen the
outstanding position of his publication "Media Management". His
textbook shines because of its content, analytical clearness and
the high relevance for business practice without losing its
academic background. With the second edition this book has
established its position in the field of media business as the
leading standard reference book in Germany. It is suitable for
business students, lectures as well as managers who can gain
magnificent information from it." Prof. Dr. Wolfgang Fritz,
Director of the Institute of Marketing, Braunschweig University of
Technology, Germany; Honorary Professor at the Institute of
Business Administration, University of Vienna, Austria.
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