There is nothing that outwardly conveys the identity of a craft
distilled spirit more than its label. It is the calling card that
gives the consumer a hint about what is inside the bottle. And it
speaks volumes about the individuality of the distillery, the
distiller who made it, and why. It is in the frontier between
strict federal legal requirements and the limits of tired,
traditional post-Prohibition labels where an unprecedented
creativity in label design is now occurring. It is quite an
exciting time in the distilled spirits industry as there are now
well over 254 craft distilleries in the United States. As more
distilleries are added to that list, we will continue to see a
surge in creativity in both the products produced and the labels
designed to grace the front of each bottle.
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