Culture plays a crucial role in our lives. Depending on our
cultural background, we judge on and react to everything that we
encounter. Subtle differences in behavior can lead to
misunderstandings or even culture shock. In a similar manner,
virtual characters can be declined by certain user groups when
showing culturally inappropriate behavior. But how can social
aspects such as culture be integrated into the behavioral models of
virtual characters? Birgit Endrass addresses this question by
carrying out a hybrid approach that is based on theoretical
background from the social sciences as well as a multimodal corpus
analysis, and exemplified the approach for the German and Japanese
cultures. For this purpose, different methods from artificial
intelligence and multiagent systems are applied and simulated with
a virtual character system.
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