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Small Giants - Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition (Standard format, CD)
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Small Giants - Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition (Standard format, CD)
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How maverick companies have passed up the growth treadmill - and
focused on greatness instead. It's an axiom of business that great
companies grow their revenues and profits year after year. Yet
quietly, under the radar, a small number of companies have rejected
the pressure of endless growth to focus on more satisfying business
goals. Goals like being great at what they do, creating a great
place to work, providing great customer service, making great
contributions to their communities, and finding great ways to lead
their lives. In Small Giants, veteran journalist Bo Burlingham
takes us deep inside fourteen remarkable companies that have chosen
to march to their own drummer. They include Anchor Brewing, the
original microbrewer; CitiStorage Inc., the premier independent
records-storage business; Clif Bar & Co., maker of organic
energy bars and other nutrition foods; Righteous Babe Records, the
record company founded by singer-songwriter Ani DiFranco; Union
Square Hospitality Group, the company of restaurateur Danny Meyer;
and Zingerman's Community of Businesses, including the world-famous
Zingerman's Deli of Ann Arbor. Burlingham shows how the leaders of
these small giants recognized the full range of choices they had
about the type of company they could create. And he shows how we
can all benefit by questioning the usual definitions of business
success. In his new afterward, Burlingham reflects on the
similarities and learning lessons from the small giants he covers
in the audiobook.
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