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Strategy - An International Perspective (Paperback, 6th edition)
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Strategy - An International Perspective (Paperback, 6th edition)
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Strategy takes a truly global perspective. Contrasting viewpoint
readings encourage discussion and debate, and illustrative cases
help to acknowledge the importance of strategy in the world of
business. Unlike most other books on the subject, the philosophy at
the heart of this text is that an understanding of the topic of
strategy can only be gained by grappling with a wider diversity of
insights from many prominent thinkers, and the clear recognition
that there is no simple answer to the question of what strategy is.
This textbook bridges West and East, North and South, with
readings, cases, quotes and insights from around the globe.
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