Books > Social sciences > Sociology, social studies > Social institutions
|
Buy Now
Social Semiotics for a Complex World - Analysing Language and Social Meaning (Paperback)
Loot Price: R545
Discovery Miles 5 450
|
|
Social Semiotics for a Complex World - Analysing Language and Social Meaning (Paperback)
(sign in to rate)
Loot Price R545
Discovery Miles 5 450
Expected to ship within 12 - 17 working days
|
Social semiotics reveals language's social meaning its structures,
processes, conditions and effects in all social contexts, across
all media and modes of discourse. This important new book uses
social semiotics as a one-stop shop to analyse language and social
meaning, enhancing linguistics with a sociological imagination.
Social Semiotics for a Complex World develops ideas, frameworks and
strategies for better understanding key problems and issues
involving language and social action in today's hyper-complex world
driven by globalization and new media. Its semiotic basis
incorporates insights from various schools of linguistics (such as
cognitive linguistics, critical discourse analysis and
sociolinguistics) as well as from sociology, anthropology,
philosophy, psychology and literary studies. It employs a
multi-modal perspective to follow meaning across all modes of
language and media, and a multi-scalar approach that ranges between
databases and one-word slogans, the local and global, with examples
from English, Chinese and Spanish. Social semiotics analyses twists
and turns of meanings big and small in complex contexts. This book
uses semiotic principles to build a powerful, flexible analytic
toolkit which will be invaluable for students across the humanities
and social sciences.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.