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Car Guys vs. Bean Counters - The Battle for the Soul of American Business (MP3 format, CD, Unabridged edition)
Loot Price: R468
Discovery Miles 4 680
You Save: R122
(21%)
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Car Guys vs. Bean Counters - The Battle for the Soul of American Business (MP3 format, CD, Unabridged edition)
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List price R590
Loot Price R468
Discovery Miles 4 680
You Save R122 (21%)
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In 2001, General Motors hired Bob Lutz out of retirement with a
mandate to save the company by making great cars again. He launched
a war against penny pinching, office politics, turf wars, and risk
avoidance. After declaring bankruptcy during the recession of 2008,
GM is back on track thanks to its embrace of Lutz's philosophy.
When Lutz got into the auto business in the early sixties, CEOs
knew that if you captured the public's imagination with great cars,
the money would follow. The car guys held sway, and GM dominated
with bold, creative leadership and iconic brands like Cadillac,
Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.
But then GM's leadership began to put their faith in analysis,
determined to eliminate the "waste" and "personality worship" of
the bygone creative leaders. Management got too smart for its own
good. With the bean counters firmly in charge, carmakers (and much
of American industry) lost their single-minded focus on product
excellence. Decline followed.
Lutz's commonsense lessons (with a generous helping of fascinating
anecdotes) will inspire readers at any company facing the bean
counter analysis-paralysis menace.
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