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Modernity and "Whiteness" (Hardcover)
Loot Price: R1,454
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Modernity and "Whiteness" (Hardcover)
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Bolivar Echeverria was one of the leading philosophers and critical
theorists in Latin America and his work on capitalism and modernity
offers a distinctive account, informed by the experiences of Latin
American societies, of the social and historical forces shaping the
modern world. For Echeverria, capitalism and modernity do not
coincide: modernity is a long-term historical phenomenon that
involved a new set of relations between human beings and nature and
between the individual and the collective, while capitalism is a
particular form in which modernity has been realized. As Marx
showed, capitalism is a mode of reproduction that involves the
growing commodification of social life - everything, even human
labor power itself, is turned into a commodity. Echeverria
introduces the notion of blanquitud or "whiteness" to capture the
new form of identity that is brought into being by the totalizing
and homogenizing character of capitalism. While blanquitud includes
certain ethnic features, it is not so much an ethnic category as an
ethical and cultural one, referring to a type of human being, homo
capitalisticus, which threatens to spread throughout the world,
overcoming and integrating identities that might otherwise resist
it. But capitalism is not the only form of modernity - there are
alternative modernities. In the final part of the book Echeverria
explores the baroque as a characteristic of Latin American identity
and sees it as a way of theatricalizing and transforming reality
that takes some distance from Eurocentric paradigms and resists the
homogenizing forces of capitalism. Echeverria's analysis of the
dynamics of capitalism and modernity represents one of the most
important contributions to critical theory from a Latin American
perspective. It will be of great interest to students and scholars
of critical theory and postcolonial theory and anyone concerned
with the global impact of capitalism on social and cultural life.
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