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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

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Instant Promotions (Paperback) Loot Price: R298
Discovery Miles 2 980
You Save: R112 (27%)

Instant Promotions (Paperback)

Bradley J. Sugars

Series: Instant Success Series

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List price R410 Loot Price R298 Discovery Miles 2 980 You Save R112 (27%)

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It's time to get the good word out about your business

When it comes to attracting customers, the only difference between your company and Sprint, Apple, Burger King and Revlon is great promotions. No matter how wonderful your products or services, if the public doesn't know what you've got to offer they're going take their business elsewhere. This is true no matter whether you're Sara Lee or Kathy's Bake Shop, Home Depot or Third St. Hardware.

But what if you don't have millions to spend on sophisticated PR and advertising campaigns? No problem. In "Instant Promotions Bradley Sugars fills you in on everything you need to know to create compelling press releases, sizzling ads, brilliant brochures, eye-catching window displays, irresistible in-store promotions, and other highly-effective promotional tools guaranteed to grab customers attentions and get them flocking to you.

A multimillionaire by the time he was twenty-six, Brad has built dozens of successful companies. He also founded Action International, a business coaching network with more than 650 franchises worldwide. In "Instant Promotions, he delivers the same easy to understand and implement strategies that nearly half a million satisfied Action International clients already have used to get the word out about their businesses and bring in customers.

Brad proves that you don't have to be an award-winning copywriter or designer to create dynamite promotional materials. With the help of dozens of examples, he walks you step-by-step through the whole process. You'll discover how to: Find your target market Locate the right media contact person Attract the notice of influential special interest groups Write killer pressreleases Put together a million-dollar mailing list Develop sure-fire promotional concepts Craft compelling promotional copy Design and layout materials for optimum eye-appeal

Read "Instant Promotions and find out how to get the good word out and get customers flocking to your business like bees to honey.

General

Imprint: McGraw-Hill Professional
Country of origin: United States
Series: Instant Success Series
Release date: 2006
First published: 2006
Authors: Bradley J. Sugars
Dimensions: 230 x 153 x 14mm (L x W x T)
Format: Paperback
Pages: 157
ISBN-13: 978-0-07-146665-3
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Promotions
LSN: 0-07-146665-7
Barcode: 9780071466653

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