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Rotary International and the Selling of American Capitalism (Hardcover)
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Rotary International and the Selling of American Capitalism (Hardcover)
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A new history of Rotary International shows how the organization
reinforced capitalist values and cultural practices at home and
tried to remake the world in the idealized image of Main Street
America. Rotary International was born in Chicago in 1905. By the
time World War II was over, the organization had made good on its
promise to "girdle the globe." Rotary International and the Selling
of American Capitalism explores the meteoric rise of a local
service club that brought missionary zeal to the spread of
American-style economics and civic ideals. Brendan Goff traces
Rotary's ideological roots to the business progressivism and
cultural internationalism of the United States in the early
twentieth century. The key idea was that community service was
intrinsic to a capitalist way of life. The tone of "service above
self" was often religious, but, as Rotary looked abroad, it
embraced Woodrow Wilson's secular message of collective security
and international cooperation: civic internationalism was the
businessman's version of the Christian imperial civilizing mission,
performed outside the state apparatus. The target of this mission
was both domestic and global. The Rotarian, the organization's
publication, encouraged Americans to see the world as friendly to
Main Street values, and Rotary worked with US corporations to
export those values. Case studies of Rotary activities in Tokyo and
Havana show the group paving the way for encroachments of US
power-economic, political, and cultural-during the interwar years.
Rotary's evangelism on behalf of market-friendly philanthropy and
volunteerism reflected a genuine belief in peacemaking through the
world's "parliament of businessmen." But, as Goff makes clear,
Rotary also reinforced American power and interests, demonstrating
the tension at the core of US-led internationalism.
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