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Hook Point - How to Stand Out in a 3-Second World (Hardcover)
Loot Price: R505
Discovery Miles 5 050
You Save: R170
(25%)
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Hook Point - How to Stand Out in a 3-Second World (Hardcover)
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List price R675
Loot Price R505
Discovery Miles 5 050
You Save R170 (25%)
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Hook Point: How to Stand Out in a 3-Second World, by out of the box
thinker Brendan Kane, breaks down the most effective strategies to
generate new opportunities, innovate and scale your business, and
create a compelling brand-both online and off-so you can thrive in
the new micro-attention world in which we live. A lot of people
know who they are, what they do, and a few even know why they do
it-but even when brands or individuals have clarity in these areas,
they often struggle to grab a potential audience's attention for
long enough to get them to learn about their attributes. Others
have amazing products or services that fail to achieve great
success because they don't know how to talk about what they do
effectively. This is because digital and social media have reshaped
our world into one of micro-attention. There are over sixty billion
messages shared on digital platforms each day, and the average
person is exposed to between four thousand to ten thousand ads a
day. This bombardment of stimuli has changed the way we communicate
and market content both online and off. In fact, research shows
that you have less than three seconds to capture a person's
attention. With such a short window of time, we need to hook
audiences quickly, efficiently, and consistently if we want to
successfully fuel brand awareness and growth. Luckily, Brendan
Kane, an out of the box thinker and strategist who's built
platforms for celebrities like Taylor Swift and Rhianna, and worked
with Fortune 500 companies like Paramount, Viacom, and MTV has
mastered the art of standing out. In Hook Point: How to Stand Out
in a 3-Second World he reveals the power of hook points-a
communication tool that helps marketers package their messages in a
succinct, attention-grabbing way that leads to better opportunities
both online and off. Whether you're promoting a brand, product, or
service this book is the essential guide for making it in our
three-second world.
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