Written for a wide audience, from undergraduate and graduate
students to citizens and activists, this book will teach you about
how economics has influenced the digital technologies that we use
every day. Most media textbooks won′t tell you much about
economic terms, concepts or principles; this book will explain to
you the economic theory and history underpinning everything from
advertising to computers, social networking sites and streaming
services. With examples ranging from Elon Musk′s takeover of
Twitter to Amazon and the world of online shopping, Caraway offers
a personal perspective about today′s media technologies that will
enrich your understanding of their technical, cultural, and social
significance. Providing a comprehensive introduction to the basics
of economics and putting theory into practice, Caraway offers an
expansive approach to media economics in action. The book
includes: - chapters on early economic thought and political
economy - a two-part overview of the foundations of
economics - a wide range of examples covering topics such as
advertising, user-generated content and smartphones The detail and
depth of this book, with its up-to-date case studies and broad
approach, makes it the essential introduction to economics for
media students.
General
| Imprint: |
Sage Publications Ltd
|
| Country of origin: |
United Kingdom |
| Release date: |
December 2023 |
| Authors: |
Brett Caraway
|
| Dimensions: |
242 x 170mm (L x W) |
| Pages: |
344 |
| ISBN-13: |
978-1-5297-9650-6 |
| Categories: |
Books
|
| LSN: |
1-5297-9650-4 |
| Barcode: |
9781529796506 |
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