The story of the Dairy State's other major industry--beer! From
the immigrants who started brewing here during territorial days to
the modern industrial giants, this is the history, the folklore,
the architecture, the advertising, and the characters that made
Wisconsin the nation's brewing leader. Updated with the latest
trends on the Wisconsin brewing scene.
"Apps adeptly combines diligent scholarship with fascinating
anecdotes, vividly portraying brewmasters, beer barons,
saloonkeepers, and corporate raiders. All this plus color
reproductions of popular beer labels and a detailed recipe for home
brew."--"Wisconsin Magazine of History
"
"In a highly readable style Apps links together ethnic influence,
agriculture, geography, natural resources, meteorology, changing
technology, and transportation to explore some of the mystique,
romance and folklore associated with beer from antiquity to the
present day in Wisconsin."--"The Brewers Bulletin"
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