Planning is essential to creating a competitive advantage for
your small business, and properly done, it can actually be fun.
That is the message of this thorough guide, written in
easy-to-follow, nontechnical language that you don't need an MBA to
understand. In what areas will your business specialize? What are
some of the resources you will need, and challenges you will face?
How much do you want your company to grow? Once you have
established a vision of your business's future, you will be on your
way to making it a reality.
Topics covered include: Creating a business modelIdentifying and
beating the competitionCalculating expensesDetermining whether you
need additional capitalAvoiding common mistakes Writing your
executive summary Developing a marketing strategy Evaluating your
team Analyzing your progress And more Whatever your background and
whatever kind of business you dream of starting, this latest
installment in our popular Pocket Small Business Owner's Guide will
help you to achieve your goals
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