Key Readings in Media Today provides both historical and
contemporary analyses of each of the major media industries: book,
newspaper, magazine, sound recording/radio, motion picture,
television, new media, advertising, and public relations. The
volume places an emphasis on convergence, looking at the ways
boundaries between these media industries are blurring in
surprising new ways. Section introductions and headnotes for each
article offer valuable critical and historical context, while
review questions after each reading test students' understanding of
key concepts. Additional resources on the Companion Website
(www.routledge.com/textbooks/9780415876087) are designed to spark
classroom discussion and connect the readings to the latest
contemporary media issues and controversies. By combining classic
studies of mass communication with contemporary research on media,
technology, and culture, Key Readings in Media Today will help
students to make sense of the rapidly changing media
environment.
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