For most of us the Mass Media is the focus of our lives - it
provides the material which is discussed and debated, it
articulates our responses and it provides the framework by which a
vast potential volume of material is filtered, prioritised and
interpreted. Headlines and sound-bites constantly vie for our
attention, and thanks to the pace of its growth and advances in
technology, the Mass Media is largely defined its ability to grab
our attention, and its level of addictiveness. The reality is that
anything can be treated as overwhelmingly important, urgent,
desperate, demanding of action now, but as easily forgotten. The
medium has outgrown the message. The overall fact of this massive
system has become more important than the details of its
communications. Stimulated by the horrific revelations of the Jimmy
Savile affair at the BBC, with its implications of wholesale
Establishment corruption and a sustained media cover-up, this book
diagnoses the fundamental problem of the modern world as addiction
to the distractions of the Mass Media and points to the only
logical destination of its expansion: the destruction of society
itself.
General
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