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The 7Cs of Coaching - A Personal Journey Through the World of NLP and Coaching Psychology (Paperback)
Loot Price: R917
Discovery Miles 9 170
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The 7Cs of Coaching - A Personal Journey Through the World of NLP and Coaching Psychology (Paperback)
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In The 7Cs of Coaching, Bruce Grimley expertly explains
neuro-linguistic programming (NLP) to the advanced coach and
counsellor by asking a simple question: 'What is NLP?'. Inviting us
on his personal journey, he provides the reader in this book with
an insight as to how he coaches using his own NLP model as well as
exploring the complexity of NLP as a practice and why it tends to
polarise opinion in today's coaching landscape. Grimley insists
that if the NLP paradigm is to find credible traction in the modern
world, it needs to test its claims in the same way as other
academic disciplines; based on his own research, this book does
just that. Incorporating contemporary psychological understanding
and neuroscientific research throughout, it provides a complete NLP
model, outlining specific steps for the reader to follow in order
to achieve excellence in coaching. It includes case studies,
exercises and reflective questions which will encourage both novice
and advanced coaches to explore the benefits of NLP, understanding
and taking into account emotions and the unconscious mind in their
practice. By analysing the NLP landscape, this book also addresses
many issues which are shared by the broader coaching community such
as differentiation from counselling, professional status and lack
of a reliable empirical evidence base. Ground-breaking and
thought-provoking, this book offers a modern examination of NLP.
Highlighting why NLP is still useful and popular, and exploring why
it fills a gap in the market place for effective coaching, this
book will be essential reading for all coaches in practice and
training, coach supervisors and counsellors with an interest in
coaching techniques.
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