'Inspiring, stimulating, and immensely rich - Bruce takes NLP in
Coaching to an entirely new dimension, building on the giants
before him' - Katherine Tulpa, Global CE0, Association for Coaching
'I recommend this book whole heartedly to any coach who wishes
to update their knowledge and understanding of NLP and coaching' -
Prof. Dr. Karl Nielsen, IN President
'Immensely readable and well researched. No NLP practitioner
wanting to develop the field further should be without it' - Dr
Jane Mathison, formerly research officer in NLP, University of
Surrey
Are you struggling with the complexities of Neuro-Linguistic
Programming (NLP)?
You've come to the right place. This book demystifies NLP,
providing a practical guide to understanding the psychological
theories, principles and research that underpin the approach.
Packed with practical hints and tips, case studies and
exercises, the book introduces and explores:
- What NLP coaching actually is
- The general theories and principles that underpin the NLP
approach
- How theory translates into practice
- The research evidence that says NLP coaching really works
This is an essential companion for trainees, coaches,
psychologists and professionals from all walks of life - indeed,
anyone wanting to develop their knowledge and practical skills in
this increasingly popular approach.
Bruce Grimley is Managing Director of Achieving Lives Ltd, an
Associate Fellow of the British Psychological Society and the UK
President of the International Association of NLP Institutes and
Coaching Institutes.
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