THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER
THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor
Company was just months away from running out of cash. With the
auto industry careening toward ruin, Congress offered all three
Detroit automakers a bailout. General Motors and Chrysler grabbed
the taxpayer lifeline, but Ford decided to save itself. Under the
leadership of charismatic CEO Alan Mulally, Ford had already put
together a bold plan to unify its divided global operations,
transform its lackluster product lineup, and overcome a
dys-functional culture of infighting, backstabbing, and excuses. It
was an extraordinary risk, but it was the only way the Ford
family--America's last great industrial dynasty--could hold on to
their company. Mulally and his team pulled off one of the great-est
comebacks in business history. As the rest of Detroit collapsed,
Ford went from the brink of bankruptcy to being the most profitable
automaker in the world. "American Icon" is the compelling,
behind-the-scenes account of that epic turnaround. On the verge of
collapse, Ford went outside the auto industry and recruited
Mulally--the man who had already saved Boeing from the deathblow of
9/11--to lead a sweeping restructuring of a company that had been
unable to overcome decades of mismanage-ment and denial. Mulally
applied the principles he developed at Boeing to streamline Ford's
inefficient operations, force its fractious executives to work
together as a team, and spark a product renaissance in Dearborn. He
also convinced the United Auto Workers to join his fight for the
soul of American manufacturing. Bryce Hoffman reveals the untold
story of the covert meetings with UAW leaders that led to a
game-changing contract, Bill Ford's battle to hold the Ford family
together when many were ready to cash in their stock and write off
the company, and the secret alliance with Toyota and Honda that
helped prop up the Amer-ican automotive supply base. In one of the
great management narratives of our time, Hoffman puts the reader
inside the boardroom as Mulally uses his celebrated Business Plan
Review meet-ings to drive change and force Ford to deal with the
painful realities of the American auto industry. Hoffman was
granted unprecedented access to Ford's top executives and
top-secret company documents. He spent countless hours with Alan
Mulally, Bill Ford, the Ford family, former executives, labor
leaders, and company directors. In the bestselling tradition of Too
Big to Fail and The Big Short, American Icon is narrative
nonfiction at its vivid and colorful best.
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Review This Product
Fantastic
Thu, 17 Oct 2019 | Review
by: Iano
Fantastic book. Well written and a great account of how an iconic motor company was turned around. In the process of reading it I learned a lot about how the motor industry works.
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