Titletown USA is the proud moniker of Green Bay, Wisconsin, and
this book examines how the Green Bay Packers, led by head coach
Vince Lombardi, became the championship prototype by which other
teams measured their success in the NFL's formative years. In the
1960s, Lombardi's Packers turned the smallest national market in
the NFL into the home of the most successful football team in
league history. The first team to win five titles in a seven-year
span, the Green Bay Packers became synonymous with championships as
the NFL emerged on the forefront of the national sports scene.
"Magnificent Seven" gathers anecdotes and strategy from the squads
that won the three NFL Championships in 1961, 1962, and 1965, Super
Bowls I and II, as well as the NFC Championships in 1966 and
1967.
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