3 essential reads for business-minded individuals.
Includes:
Negotiation Skills In 7 Simple Steps
7 simple steps to flawless negotiations A successful negotiation results in a win-win agreement for both parties. But where do you start if you’re up against people or organisations with conflicting objectives? Or people who are just downright difficult? Getting what you want requires determination and tact. You need to be assertive but know when to compromise. We’ll help you refine your persuasive skills through verbal and non-verbal communication. We’ll show you how to identify and understand the key issues, distinguish between needs and interests and come to an agreement that benefits everyone. With our 7 simple steps you’ll be a pro in no time.
Business-To-Business Marketing
The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. Their step-by-step guide will help your marketing effort deliver three critical results: increased sales, rising market share and rock-solid margins.
Written in straightforward, punchy language with simple, practical take outs at the end of each chapter, this is a must-have book for anyone involved – in any way at all – with attracting and retaining profitable customers.
Effective Financial Management
Financial management comprises more than accounting and reporting. It is crucial at all stages in the business cycle, whatever the state of your business. Effective Financial Management starts with advice on raising money for a business, continues through maintaining investor relationships, includes useful information on accounting, reporting and communicating effectively with a wide range of stakeholders, gives vital tips on budgeting, forecasting and managing business costs and cash flow, and tells you how to successfully assess projects and buy assets. This indispensible guide will appeal if you are a financial or non-financial manager, in a small or medium sized enterprise, an established entrepreneur or if you are setting up your own business for the first time. It covers day to day financial concerns of a business in a practical commonsense way.
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