0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Not currently available

e-Marketing in the South African context (Paperback) Price: R299
Discovery Miles 2 990
You Save: R131 (30%)
e-Marketing in the South African context (Paperback): C. Bothma, M. Gopaul

e-Marketing in the South African context (Paperback)

C. Bothma, M. Gopaul

 (sign in to rate)
List price R430 Price R299
Sold by
Elephant Online - Fulfilled by Loot
Discovery Miles 2 990 You Save R131 (30%)

Bookmark and Share

Elephant Online out of stock. If you add this item to your wish list we will let you know when it becomes available.

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: June 2015
Editors: C. Bothma • M. Gopaul
Dimensions: 245 x 170 x 19mm (L x W x T)
Format: Paperback
Pages: 342
ISBN-13: 978-1-4851-0222-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Consumer Studies
Books > Academic & Education > UNISA > Marketing
LSN: 1-4851-0222-7
Barcode: 9781485102229
Course Code: MNM3714

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A…
Nic Haralambous Paperback R375 Discovery Miles 3 750
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R250 Discovery Miles 2 500
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Introduction To Consumer Behaviour
Pierre Joubert Paperback  (1)
R604 R532 Discovery Miles 5 320
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R417 R388 Discovery Miles 3 880
Sales Management
L. Erwee, M C Cant Paperback R378 R333 Discovery Miles 3 330
Electronic Commerce
Gary Schneider Paperback  (2)
R1,282 R1,149 Discovery Miles 11 490
The Four Legs Of The Table
Raymond Ackerman, Denise Prichard Paperback R325 R279 Discovery Miles 2 790
International Marketing
Burgess, Bothma Paperback  (1)
R741 R683 Discovery Miles 6 830
Advertising Promotion and Other Aspects…
J Craig Andrews, Terence Shimp Paperback R1,098 R1,000 Discovery Miles 10 000
Marketing In Africa
K.M. Makhitha Paperback R490 R432 Discovery Miles 4 320
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R367 R323 Discovery Miles 3 230

See more

Partners