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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Marketing (Paperback, 5th Revised edition) Loot Price: R568
Discovery Miles 5 680
You Save: R106 (16%)
Marketing (Paperback, 5th Revised edition): C. Lamb, Joseph F. Hair, Carl McDaniel, Chris Boshoff, Nic Terblanche, R. Elliott

Marketing (Paperback, 5th Revised edition)

C. Lamb, Joseph F. Hair, Carl McDaniel, Chris Boshoff, Nic Terblanche, R. Elliott

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List price R674 Loot Price R568 Discovery Miles 5 680 You Save R106 (16%)

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Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts.

Features:

  • Case studies with questions from a real-world context that bring the theory to life.
  • Examples and insights on current issues
  • End-of-chapter questions to test the content covered in each chapter
  • Website links where students can gather more information on a specific topic or example discussed
  • Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics.

General

Imprint: Oxford University Press Southern Africa
Country of origin: South Africa
Release date: June 2015
Authors: C. Lamb • Joseph F. Hair • Carl McDaniel • Chris Boshoff • Nic Terblanche • R. Elliott
Dimensions: 279 x 211 x 30mm (L x W x T)
Format: Paperback
Pages: 591
Edition: 5th Revised edition
ISBN-13: 978-0-19-907992-6
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > Cornerstone
Books > Academic & Education > Oxford Hero
Books > Academic & Education > Stellenbosch University
Books > Academic & Education > Wits University
Books > Academic & Education > Wits University > Business & Economics
Books > Academic & Education > Wits University > Business Management
Books > Academic & Education > Wits University > Marketing
Books > Academic & Education > Stellenbosch University > Business & Economics
Books > Academic & Education > Stellenbosch University > Marketing
Books > Business & Economics > Promotions
LSN: 0-19-907992-7
Barcode: 9780199079926

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