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International Marketing - Strategy development and implementation (Paperback)
Loot Price: R1,265
Discovery Miles 12 650
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International Marketing - Strategy development and implementation (Paperback)
Expected to ship within 9 - 15 working days
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Expanding an organisation internationally presents both
opportunities and challenges as marketing departments seek to
understand different buying behaviours, power relations,
preferences, loyalties and norms. International Marketing offers a
uniquely adaptable strategy framework for firms of all sizes that
are looking to internationalise their business, using Carl Arthur
Solberg's tried and tested Nine Strategic Windows model. Compact
and readable, this practical text offers the reader insights into:
The globalisation phenomenon Partner relations And Strategic
positioning in international markets. Solberg has also created a
brand new companion website for the text, replete with additional
materials and instructor resources. This functional study, complete
with case studies that demonstrate how the theory translates to
practice, is an ideal introduction to international marketing for
advanced undergraduates and postgraduates in business and
management. It also offers a pragmatic toolkit for managers and
marketers that are seeking to expand their business into new
territories.
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