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Books > Arts & Architecture > History of art / art & design styles > 1600 to 1800
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Classical Rhetoric and the Visual Arts in Early Modern Europe (Hardcover)
Loot Price: R1,897
Discovery Miles 18 970
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Classical Rhetoric and the Visual Arts in Early Modern Europe (Hardcover)
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In this book, Caroline van Eck examines how rhetoric and the arts
interacted in early modern Europe. She argues that rhetoric, though
originally developed for persuasive speech, has always used the
visual as an important means of persuasion, and hence offers a
number of strategies and concepts for visual persuasion as well.
The book is divided into three major sections - theory, invention,
and design. Van Eck analyzes how rhetoric informed artistic
practice, theory, and perception in early modern Europe. This is
the first full-length study to look at the issue of visual
persuasion in both architecture and the visual arts, and to
investigate what roles rhetoric played in visual persuasion, both
from the perspective of artists and that of viewers.
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