Marketing Renewable Energy - Concepts, Business Models and Cases (Hardcover, 1st ed. 2017)

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	June 2017
First published:	2017
Editors:	Carsten Herbes • Christian Friege
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Hardcover
Pages:	397
Edition:	1st ed. 2017
ISBN-13:	978-3-319-46426-8
Categories:	Books > Professional & Technical > Energy technology & engineering > Alternative & renewable energy sources & technology Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Energy industries & utilities > Alternative & renewable energy industries
LSN:	3-319-46426-4
Barcode:	9783319464268

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