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Choosing Not to Choose - Understanding the Value of Choice (Paperback)
Loot Price: R439
Discovery Miles 4 390
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Choosing Not to Choose - Understanding the Value of Choice (Paperback)
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Loot Price R439
Discovery Miles 4 390
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Our ability to make choices is fundamental to our sense of
ourselves as human beings, and essential to the political values of
freedom-protecting nations. Whom we love; where we work; how we
spend our time; what we buy; such choices define us in the eyes of
ourselves and others, and much blood and ink has been spilt to
establish and protect our rights to make them freely. Choice can
also be a burden. Our cognitive capacity to research and make the
best decisions is limited, so every active choice comes at a cost.
In modern life the requirement to make active choices can often be
overwhelming. So, across broad areas of our lives, from health
plans to energy suppliers, many of us choose not to choose. By
following our default options, we save ourselves the costs of
making active choices. By setting those options, governments and
corporations dictate the outcomes for when we decide by default.
This is among the most significant ways in which they effect social
change, yet we are just beginning to understand the power and
impact of default rules. Many central questions remain unanswered:
When should governments set such defaults, and when should they
insist on active choices? How should such defaults be made? What
makes some defaults successful while others fail? Cass R. Sunstein
has long been at the forefront of developing public policy and
regulation to use government power to encourage people to make
better decisions. In this major new book, Choosing Not to Choose,
he presents his most complete argument yet for how we should
understand the value of choice, and when and how we should enable
people to choose not to choose. The onset of big data gives
corporations and governments the power to make ever more
sophisticated decisions on our behalf, defaulting us to buy the
goods we predictably want, or vote for the parties and policies we
predictably support. As consumers we are starting to embrace the
benefits this can bring. But should we? What will be the long-term
effects of limiting our active choices on our agency? And can such
personalized defaults be imported from the marketplace to politics
and the law? Confronting the challenging future of data-driven
decision-making, Sunstein presents a manifesto for how personalized
defaults should be used to enhance, rather than restrict, our
freedom and well-being.
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