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Consumer and Sensory Evaluation Techniques - How to Sense Successful Products (Paperback)
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Consumer and Sensory Evaluation Techniques - How to Sense Successful Products (Paperback)
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Practical reference on the latest sensory and consumer evaluation
techniques available to professionals and academics working in food
and consumer goods product development and marketing This unique
manual describes how to implement specific sensory and consumer
methods based on context and objective. Presented in a direct and
straightforward language that will speak to the industry
professionals and academics who are on the ground attempting to
solve technical questions, it reviews, step by step, the various
stages of a product evaluation. Included are practical examples
from many industries that practitioners can relate to. The book
also shows how to build a sustainable short-, medium-, and
long-term product evaluation strategy, and guides readers on how to
create customized methods, or even completely new approaches.
Consumer and Sensory Evaluation Techniques speaks to management and
decision-makers within organizations and addresses the main
questions (eg: "How much will it cost?" and "How quickly can it be
achieved?") that are faced when developing and testing new products
before a launch. Chapters cover: the pillars of good consumer and
sensory studies; sensory profile of a product: mapping internal
sensory properties; the foundations of consumer evaluation; study
plans and strategy--sustainable short, mid and long-term vision;
real-life anticipation with market factors: concept, price, brand,
market channel; and internal studies versus sub-contracting. Uses
examples from multiple sectors to show how to build a sustainable
product evaluation strategy Analyses the critical milestones to
follow and the pitfalls to avoid Supports the decision-making
process while developing fast yet robust test strategies that will
increase the likelihood of a product's success Consumer and Sensory
Evaluation Techniques is the perfect resource for students, faculty
and professionals working in product development, including
formulators and marketers.
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