MKTG from 4LTR Press connects students to the principles of
marketing—bringing them to life through timely examples showing
how they’re applied at the world’s top companies every day.
General
Imprint: |
South-Western College Publishing
|
Country of origin: |
United States |
Release date: |
May 2020 |
First published: |
2021 |
Authors: |
Carl McDaniel
• Joe Hair
• Charles Lamb
|
Dimensions: |
275 x 216 x 18mm (L x W x T) |
Format: |
Paperback
|
Pages: |
448 |
Edition: |
13th edition |
ISBN-13: |
978-0-357-12781-0 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
0-357-12781-1 |
Barcode: |
9780357127810 |
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