Comiskey Park's Last World Series analyzes the significance of the
1959 White Sox from a multitude of perspectives. The book presents
much more than the White Sox being one of the few teams modern era
to win a pennant with speed, pitching, and defense. The team is
studied not just as a charter member of the American League but as
a cultural institution that held a great deal of significance as
this country's last "neighborhood" professional franchise. The
team' historical importance to Chicago and the significance of the
first South Side World Series in forty years is also covered in
detail. There is an analysis of the economic landscape of baseball
during the Golden Age throughout the book, looking at the
characteristics of media markets and the different ways teams tried
to maximize them in that era. Bill Veeck's unique and unusual
theories about in-house promotions-everything from free giveaways
to his theories about post-game fireworks- is discussed at length.
The reader is also afforded an in-depth analysis of a team's
ancillary sources of revenue and how critical everything from
concessions to stadium rentals were to a team's bottom line during
that era. No other book on the 1959 White Sox discusses the bitter
legal feud Charles Comiskey and Bill Veeck waged throughout the
season with as much detail and insight as this work does. Also,
little has been written about why this uniquely talented 1959 White
Sox team did not repeat as champions. This book ends with an entire
chapter on that subject.
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