Dr. Kenny's Revolutionary New Book
Reveals the Inside Secrets of Right Brain Research...
Get Inside the Mind of Your Target Audience. Learn how to access
and leverage the critical emotional needs that cause consumers to
choose one brand over another, but traditional research cannot
reveal.
Emotional needs drive behavior. The Right Brain Way takes this
powerful concept and details a proven methodology for uncovering
the needs that motivate people to buy a product or a brand. Whether
your objective is to increase market share or to gain a better
understanding of your customers, The Right Brain Way reveals the
intrinsic link between consumers' emotions and their wallets.
A must read for organizational leaders, business owners and top
executives, this landmark book opens the vault on 36 years of Right
Brain Research, bringing to light detailed proprietary insights
previously available only to clients. The Right Brain Way will help
you understand the power of emotion and how to access and leverage
the key motivational drivers you need to differentiate your brand,
establish the right strategy, optimize your messaging and gain a
clear competitive advantage.
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