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Size Matters: Why We Love to Hate Big Food (Paperback, 1st ed. 2018)
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Size Matters: Why We Love to Hate Big Food (Paperback, 1st ed. 2018)
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Despite food being safer, more affordable and more available than
at any time in human history, consumers are increasingly skeptical
and critical of today's food system. In Size Matters, Charlie Arnot
provides thought provoking insight into how the food system lost
consumer trust, what can be done to restore it, and the remarkable
changes taking place on farms and in food companies, supermarkets
and restaurants every day as technology and consumer demand drive
radical change. The very systems and technologies that are
mistrusted by consumers are driving a revolution that empowers
individual consumers to find the perfect recipe of taste and
nutrition to meet their specific needs and desires. Size Matters
pulls back the curtain to examine the irony, competing priorities
and new realities that shape today's food system.
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