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BTEC First Business - Student Book (Paperback, 2nd Revised edition)
Loot Price: R841
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BTEC First Business - Student Book (Paperback, 2nd Revised edition)
Series: BTEC First Business 2012
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BTEC First Business is a brand new textbook for the revised 2012
specification. Packed with learning and teaching features
including: Case Studies, Real Life business stories, Key Terms,
Discussion and Investigation activities as well as useful summaries
and revision tests. Lively, clear and colourful design and layout.
This book focuses on and provides the knowledge and understanding
needed to gain a BTEC 2012 qualification, but it never loses sight
of the real world of business. By rooting the text in the real
world the subject becomes more engaging and fun to study. This book
follows the BTEC First specification closely, this means that all
the topics and issues referred to are fully covered. The features,
Chapter introduction, Key terms, Over to you!, Activities, Case
studies, Topic check and Chapter checklist regularly appear
throughout the book, making each topic covered more accessible.
Realistic case studies, topic-focused pages and interactive
activities, encompass all the knowledge and understanding needed
for the achievement of a BTEC First award. Chapters: 1. Enterprise
in the Business World 2. Finance for Business 3. Promoting a brand
4. Principles of customer service 5. Sales and Personal selling 6.
Introducing retail business 7. Providing Business support 8.
Recruitment, Selection and Employment
General
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