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Marketing Art in the British Isles, 1700 to the Present - A Cultural History (Paperback)
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Marketing Art in the British Isles, 1700 to the Present - A Cultural History (Paperback)
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A cultural history of the first truly modern art market, Marketing
Art in the British Isles, 1700 to the Present furthers the
burgeoning exploration of Britain's struggle to carve a niche for
itself on the international art scene. Bringing together scholars
from the UK, US, Europe, and Asia, this collection sheds new light
on such crucial notions as the internationalization of the art
market; the emergence of an increasingly complex exhibition
culture; issues of national rivalry and emulation; artists'
individual and collective strategies for their own promotion and
survival; the persistent anti-commercialism of an elite group of
art lovers and critics and accusations of philistinism levelled at
the middle classes; as well as an unquestionable native British
genius at reconciling jarring discourses. Essays explore the
unresolved tension between artistic aspirations and commercial
interest - a tension that has come to shape Britain's national
artistic tradition - from the perspectives of artists, dealers and
(super-) collectors, and the upwardly mobile middle classes whose
consumerism gave rise to the British art market as it is known
today. Specific case studies include Whistler, Roger Fry, Damien
Hirst, and Charles Saatchi; essays consider art markets from London
and Manchester to Paris and Flanders.
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