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Beyond Hofstede - Culture Frameworks for Global Marketing and Management (Paperback, 1st ed. 2009) Loot Price: R2,857
Discovery Miles 28 570
Repayment Terms: R268 pm x 12*
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Beyond Hofstede - Culture Frameworks for Global Marketing and Management (Paperback, 1st ed. 2009): Cheryl Nakata

Beyond Hofstede - Culture Frameworks for Global Marketing and Management (Paperback, 1st ed. 2009)

Cheryl Nakata

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Loot Price R2,857 Discovery Miles 28 570 | Repayment Terms: R268 pm x 12*

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: July 2009
First published: 2009
Editors: Cheryl Nakata
Dimensions: 216 x 140 x 17mm (L x W x T)
Format: Paperback
Pages: 290
Edition: 1st ed. 2009
ISBN-13: 978-1-349-30047-1
Categories: Books > Business & Economics > Economics > Development economics
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-30047-0
Barcode: 9781349300471

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