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Books > Social sciences > Sociology, social studies > Social issues
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Switch (Spanish Edition) - Como cambiar las cosas cuando cambiar es dificil (Spanish, Paperback)
Loot Price: R304
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Switch (Spanish Edition) - Como cambiar las cosas cuando cambiar es dificil (Spanish, Paperback)
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List price R404
Loot Price R304
Discovery Miles 3 040
You Save R100 (25%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Why is it so hard to make lasting changes in our work, in our
communities, and in our own lives? Per Chip and Dan Heath, the
primary obstacle is a conflict that's hardwired into our minds.
Psychologists have discovered that we are ruled by two competing
thought patterns--the rational and the emotional.
The rational mind wants the perfect beach body; the emotional wants
that Oreo cookie. The rational mind wants to change something at
work; the emotional loves the comfort of the existing routine. This
tension can doom an effort to change--but if it is overcome, change
can come quickly. Engaging and informative, "Switch" demonstrates
how everyday people have united both systems of thought and, as a
result, achieved dramatic results.
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