Will robots take over serving us in hotels? Will flight shaming
prevent us travelling in the future? How has the rise of social
media impacted upon tourism marketing? - and what has been the
impact of airbnb on tourism cities? For answers to these and many
other contemporary tourism questions, simply turn to the third
edition of Essentials of Tourism by Chris Cooper. From artificial
intelligence, robotics and digital marketing to assessing the
impact of events, every tourism student will find this book
essential reading for not only grasping the key issues but applying
them to real problems faced by professionals in the tourism
industry. The book includes many new case studies from every
continent around the world including cases to give you a truly
global approach to how tourism theory can be applied in an
international context. This is combined with a lively and
accessible writing style which will support and guide you through
how tourism has been affected and will continue to be shaped by
technology, changing government policy and sustainability concerns.
Key features of the new edition: 'Focus on Technology' and 'Focus
on Employment' boxes included in every chapter. Three current case
studies included in each chapter to bring context to the reader.
Classic papers - introduces students to relevant academic research
and refers to the selected paper throughout the chapter.
General
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