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Books > Business & Economics > Business & management > Business strategy

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Superhuman Innovation - Transforming Business with Artificial Intelligence (Paperback) Loot Price: R276
Discovery Miles 2 760
You Save: R74 (21%)
Superhuman Innovation - Transforming Business with Artificial Intelligence (Paperback): Chris Duffey

Superhuman Innovation - Transforming Business with Artificial Intelligence (Paperback)

Chris Duffey

Series: Kogan Page Inspire

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List price R350 Loot Price R276 Discovery Miles 2 760 You Save R74 (21%)

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Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Series: Kogan Page Inspire
Release date: April 2019
First published: 2019
Authors: Chris Duffey
Dimensions: 215 x 140 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 288
ISBN-13: 978-0-7494-8383-8
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Promotions
LSN: 0-7494-8383-0
Barcode: 9780749483838

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