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Superhuman Innovation - Transforming Business with Artificial Intelligence (Hardcover)
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Superhuman Innovation - Transforming Business with Artificial Intelligence (Hardcover)
Series: Kogan Page Inspire
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Total price: R1,317
Discovery Miles: 13 170
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DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business
General Category WINNER: CES 2020 Gary's Book Club Top Technology
Book of the Year Artificial Intelligence (AI) is the new
electricity of our times. It is revolutionizing industries the
world over, and changing how we fundamentally view and understand
work. Superhuman Innovation argues that AI will supercharge the
workforce and the world of work, can be harnessed to deliver
powerful change to how companies innovate and gain competitive
advantage. It is a practical guide to how AI and Machine Learning
are impacting not only how businesses, brands, and agencies
innovate, but also what they innovate: products, services and
content. In a world of product and pricing parity, the delivery of
superior service experience has become the new marketing, and the
new real competitive edge. With AI companies can harness the power
of data, personalization and on-demand availability, at the touch
of an intelligent button. Superhuman Innovation discusses how AI
will serve the superstar innovators of tomorrow, by enabling them
to see deeper insights and set sail for higher goals. It unearths a
powerful five-pronged model which describes how AI enables
innovation through the offerings of Speed (facilitating work
processes), Understanding (revealing and mastering deep insights),
Performance (customization of delivery to customers),
Experimentation (the iterative process of reinvention and feedback)
and Results (tangible, measurable and optimizable results). The
book is supported by varied and innovative case studies from a
variety of industries.
General
Imprint: |
Kogan Page
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Country of origin: |
United Kingdom |
Series: |
Kogan Page Inspire |
Release date: |
March 2019 |
First published: |
2019 |
Authors: |
Chris Duffey
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Dimensions: |
223 x 147 x 27mm (L x W x T) |
Format: |
Hardcover - Cloth over boards
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Pages: |
288 |
ISBN-13: |
978-0-7494-9804-7 |
Categories: |
Books >
Business & Economics >
Business & management >
Business strategy
|
LSN: |
0-7494-9804-8 |
Barcode: |
9780749498047 |
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