How Star Wars Conquered The Universe - The Past, Present, and Future of a Multibillion Dollar Franchise (Paperback)

Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did 'Jedi' become an officially recognised religion? When did the films' merchandising revenue manage to rival the GDP of a small country?

Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how Star Wars has attracted and inspired so many fans for so long.

General

Imprint:	Head of Zeus
Country of origin:	United Kingdom
Release date:	May 2016
Authors:	Chris Taylor
Dimensions:	196 x 128 x 39mm (L x W x T)
Format:	Paperback - B-format
Pages:	565
ISBN-13:	978-1-78497-047-5
Categories:	Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry Promotions > Star Wars > Books
LSN:	1-78497-047-6
Barcode:	9781784970475

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