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Akzeptanz von Produktinnovationen - Eine Einführung (Paperback, 1. Aufl. 2016) Loot Price: R516
Discovery Miles 5 160
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Akzeptanz von Produktinnovationen - Eine Einführung (Paperback, 1. Aufl. 2016): Christian Arnold, Christoph Klee

Akzeptanz von Produktinnovationen - Eine Einführung (Paperback, 1. Aufl. 2016)

Christian Arnold, Christoph Klee

Series: essentials

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Loot Price R516 Discovery Miles 5 160

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Christian Arnold und Christoph Klee erläutern in diesem Essential, warum es sich bei Produktinnovationen um einen kritischen Erfolgsfaktor handelt: Kundenanforderungen und Technologien wandeln sich immer rascher und das Angebotsprogramm muss entsprechend häufig angepasst werden. Auf eine Begriffserläuterung und einige Anmerkungen zur betriebswirtschaftlichen Erfolgsforschungstradition folgt eine Einführung in bedeutende Konzepte der Akzeptanzforschung. Im Anschluss werden Widerstände diskutiert, die die Akzeptanz einer Produktinnovation unter bestimmten Umständen blockieren können.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: 2016
First published: 2016
Authors: Christian Arnold • Christoph Klee
Dimensions: 210 x 148 x 3mm (L x W x T)
Format: Paperback
Pages: 37
Edition: 1. Aufl. 2016
ISBN-13: 978-3-658-11536-4
Categories: Books > Business & Economics > General
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LSN: 3-658-11536-X
Barcode: 9783658115364

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